Last year, 95 percent of social media agencies met or exceeded their revenue goals. Were you one of them?
Whether you want to keep up the good work or ensure you meet your goals this year, a good starting point is to make sure you’re keeping up with the latest trends. This will help you help other businesses improve their social media marketing strategies.
Not sure about this year’s latest trends? Listed below are some of the top 3 trends social media marketing agencies should be following in 2022.
Trend 1. Video Marketing
Video marketing is one of the most important social media marketing techniques for brands to focus on in 2022. Most experts agree that video is the best way to catch people’s attention, encourage engagement, and make your brand more memorable.
It’s best if brands can film a wide range of video types, including the following:
- Short-form videos (15-second clips) for TikTok, Instagram Reels, YouTube Shorts, etc.
- Long-form, highly produced videos for YouTube and company websites
- Live-streamed videos to build engagement on Facebook, Instagram, YouTube, etc.
You can also create video ads to use in paid social media campaigns. Many internet users find these ads to be more interesting and enticing compared to traditional, image-only ads. As a result, they may be more inclined to click on the ad and invest in the product or service offered.
Trend 2. Social Media Communities
In-person gatherings are becoming the norm again after two years of social distancing. However, social media communities are just as popular as ever. In fact, they’re going to be even more popular in 2022.
A social media community is a group established on a specific social media platform. It is formed by a brand and provides that brand’s customers with a private place where they can talk about the products or services offered, ask questions, seek advice, and connect.
Facebook is one of the most popular places to build a social media community. However, you can also use other platforms like LinkedIn (this is best for B2B companies) and YouTube.
Trend 3. Social Listening
Social listening allows you to tap into social media conversations and gain more insight into how people are talking about your brand online.
Many brands and marketers have found that this trend helps them understand how people perceive their brand. This, in turn, makes it easier to tell if they’re achieving their marketing goals or if they need to make changes to their social media marketing strategy.
Social listening can help you find leads, too. You can use it to connect with people who are interested in products or services like the ones you offer.
Try These Trends for Social Media Marketing Agencies Today
Now that you know more about the top 3 trends for social media marketing agencies in 2022, it’s time to share them with your clients. You may need to make some changes to your own social media marketing strategy as well.
If you want to learn more about effective marketing on social media, be sure to check out some of the other posts on our site today. We have lots of great social media resources worth reading.